Alex Hellum

Art direction and Identity for Norweigen furniture designer Alex Hellum. The photography aimed to show the playfulness and spectrum of Hellum’s work; incorporating his childrens toys and furniture, scale models, one-off commissions, and commercial products on the same plane. For his logo we briefed Hellum to create a physical piece of his initials using his skill as a furniture maker. The business card and postcard are printed in the navy pantone from the Norwegian flag.

Identity and art direction
Photography – Pelle Crépin
2008